Affected by the COVID-19 pandemic in 2020, the restructuring of the healthcare ecosystem is accelerating, and many new formats have emerged. The inherent medical model has long been broken. New formats such as telemedicine, hierarchical consultation and other Internet medical services and AI+ medical services are booming; All aspects of the health industry are gradually "changing blood", empowering the industry through innovative solutions and methods, and reshaping the vital value chain of medical care.

　　In the context of a dual-cycle pattern and a "healthy China", where the epidemic has forced the industry to make breakthroughs and innovations, how does the industry adapt to market and environmental changes, how to seek opportunities in crisis and achieve high-quality development of the industry? On December 29th, CBN United Pharmaceutical Holdings (China) Financial Leasing Co., Ltd. jointly launched a live broadcast on the cloud-post-epidemic period: medical industry innovation and mission under the dual-cycle pattern, director of the National Center for Telemedicine and Internet Medicine Lu Qingjun, Lifelong Professor Feng Xiaoyuan of Huashan Hospital Affiliated to Fudan University, Liang Jialin, Secretary General of the Value Medical Advisory Committee, and Liu Fang, Executive Deputy General Manager of Sinopharm Financial Leasing Co., Ltd. gave their answers.

　　In 2021, medical resources need to be redistributed urgently.

The epidemic has brought great changes to the medical and health industry. In the past, Internet medical services that usually stayed online for appointment and simple consultation were far from meeting the huge demand for medical treatment. The whole industry began to accelerate the renewal and iteration of the medical model. In this process, "value medical" appears to be particularly important, that is, more cost-effective medical and health services. Elderly care, medical care, and education will become the troika that will drive the modern service industry in the future. It is a recognized general trend. The epidemic has further promoted the demand for the volume of medical services and the demand for service unit prices. Liang Jialin, secretary-general of the Value Medical Advisory Committee of Experts, believes that since the new crown epidemic, many places have implemented policies to reduce or exempt the tax on business owners in order to reduce the burden on business owners. Therefore, the future growth of medical insurance is very limited. At the same time, the current self-burden of Chinese patients for medical treatment is between 20% and 30%. If it is to meet the WHO standards in the future, it will need to be further reduced. If the supply side cannot spend a lot of money in the future, the contradiction between supply and demand will be very intense. At this time, it is necessary to improve the cost-effectiveness of medicines, equipment and medical and health services.

　　Therefore, how to improve the cost-effectiveness of medical services by expanding the service forms of Internet diagnosis and treatment and popularizing hierarchical diagnosis and treatment is a problem worthy of deep consideration on the supply side of the industry.

　　Regarding payment, the core component of the healthcare industry, Fang Liu mentioned that the medical industry’s “4+7” volume procurement, DRGs single-disease payment, and encouragement of non-public healthcare, including the development of commercial insurance, are increasing. fast. She said, "At present, the '4+7' drug addition is very low, and the prices of many drugs have fallen below imagination. The stents that used to be tens of thousands have now fallen to hundreds of dollars, which will also bring great changes to the industry. .".

　　Lu Qingjun, director of the National Center for Telemedicine and Internet Medicine, also believes that many supporting measures, including medical insurance payment measures, are not enough, which greatly limits the level and depth of Internet medical treatment by the masses and doctors. "From remote consultations to remote diagnosis, to online follow-ups, and even some home-based health management and chronic disease management, they can actually be carried out on the Internet. If we establish such a collaborative system, it will be possible for doctors, experts, Connecting doctors online to diagnose and treat patients together can solve the trust problem of patients during the first consultation at the grassroots level, and this trust system will gradually be established. The state is actually encouraging a lot of related measures."

　　In 2021, innovation and breakthroughs are imperative.

　　Statistics show that the number of people seeking medical care in China last year was approximately 8.3 billion, but there were only more than 10 million doctors, nurses and other personnel capable of providing medical services in China. In the face of such an imbalance between medical supply and demand, it is far from enough to fill the huge gap by cultivating more medical professionals, and technological development and breakthroughs are imperative. However, before restructuring all links of the medical ecosystem and bringing innovative solutions to stakeholders, Lu Qingjun believes that many Internet and sensor technologies, including in vitro testing and portable devices, are still not developed enough, and the industry support is not mature enough. The government is trying to adjust some space through "quantity procurement" and "abolition of drug bonuses", and increase the incentive mechanism and compensation for personnel, and reduce the consumption of consumables and drugs. This requires a long development process.

　　During the development of the medical system, the National Health Commission through the regional national health information platform, and the National Medical Insurance Bureau through the medical insurance information project gradually unified the medical standard terminology, unified the coding rules of the surgical operation of the drug diagnosis, etc., the book is the same text, the car is the same, and it is gradually improved. Infrastructure for the medical industry. At the same time, the application of the keyword "new infrastructure" at the end of the year and the beginning of the year in the digital health industry also has a strong scale effect, with a large investment in the early stage. Once it is effective, a good long-term compound interest can be obtained, and the future can be expected.

　　In 2021, both soft and hard, opportunities and the future

　　In the current situation where mobile Internet, big data, cloud computing, 5G and other technologies are becoming more and more powerful, these emerging technologies are accelerating their integration with the medical industry, penetrating all aspects of medical treatment including prevention, diagnosis, and treatment, and giving people the habit of medical treatment. While bringing about changes in the way of medical treatment, these integrations will also bring about major changes to the entire medical industry and medical system.